Forschung

• Digitization in tourism, sharing economy and vacation happiness research
  

• Digital marketing
  

• Digital management
  

• Digital marketing
  
• Digital tourism management

• Digital marketing
  

• Outsourcing in the process of digitalization
  

• Digitales Personalmanagement
  

• Gamification of learning, digitization of education
  

• Determinants of corporate investment
  
• Investment effects of taxation
  
• Two-stage spin off
  

• Financial economics
  

• Decision making under uncertainty
  
• Experimental economics
  

• Decision making under uncertainty
  
• Experimental economics
  
• Trust in start-up investments
  

• Contributions of international law and international relations theories to solving current global issues
  
• Identification of core business law problems for corporate practice
  

• Innovation management and business planning
  

• Entrepreneurial strategies to cope with uncertainty
  

• Disruptive technologies
  

• Leadership; Coaching
  

• International management
  

• Phraseology of business language
  

• Machine learning and statistics
  

• Brand management, national brand; Country of origin
  
• Marketing for organic products
  

• Customer science and country of origin
• Services marketing

• Brand management, national brand; Country of origin
• Consumer behavior
• Marketing for organic products
  

• Price differentiation and upscale evolution in luxury foods 
  

• German and international tax law
• National and international accounting

• Employer Branding und Arbeitgeberattraktivität
  
• Personalentwicklung und Talentmanagement
  

• FDI Flows and Regional Development; technology spillovers
• Growth-instability frontier and industrial diversification
• Monetary unions
  

• Smart City Mobility

Current research project: 

PendlerRatD -> https://www.hs-heilbronn.de/pendlerratd

01.10.2018 - 30.09.2021

Federal Ministry of Transport and Digital Infrastructure

•  Sustainable regional tourism
  
  

Current research project: 

NaTourHuKi  -> http://www.natourhuki.de

Since 01-Feb-20

German Ministry for Education and Research

• Tourismus policy and destination management
  

• Current legal issues for the tourism and transport industry
  

• Tourism Policy, Planning and Development
  

• Familiarity and image in system and brand gastronomy
  

• Use of Schizosaccharomyces species (yeast) for acid degradation in wine production; taxonomy and ecology of wild yeast

Research project: 

Wine production

11.08.2017 - 10.08.2020

German Federal Foundation for the environment

• International wine market
  
• Mushroom-resistant grape varieties
  
• Sustainability