Forschung
Unsere Fakultät bleibt durch Forschungsaktivitäten am Puls der Zeit. Dafür publizieren unsere Professor*innen und wissenschaftlichen Mitarbeiter*innen u.a. in Fachzeitschriften und Büchern, nehmen aktiv an Konferenzen teil, indem sie Vorträge oder Posterpräsentationen halten und/oder arbeiten aktiv in Forschungsprojekten mit.
Das Forschungsinteresse ist breit gestreut und orientiert sich an den Fachgebieten, die in unserer Fakultät vertreten sind:
- Digitization in tourism, sharing economy and vacation happiness research
- Digital marketing
- Digital marketing
- Digital tourism management
- Outsourcing in the process of digitalization
- Digitales Personalmanagement
- Gamification of learning, digitization of education
- Determinants of corporate investment
- Investment effects of taxation
- Two-stage spin off
- Decision making under uncertainty
- Experimental economics
- Decision making under uncertainty
- Experimental economics
- Trust in start-up investments
- Contributions of international law and international relations theories to solving current global issues
- Identification of core business law problems for corporate practice
- Innovation management and business planning
- Entrepreneurial strategies to cope with uncertainty
- Disruptive technologies
- International management
- Phraseology of business language
- Machine learning and statistics
- Brand management, national brand; Country of origin
- Marketing for organic products
- Customer science and country of origin
- Services marketing
- Brand management, national brand; Country of origin
- Consumer behavior
- Marketing for organic products
- Price differentiation and upscale evolution in luxury foods
- German and international tax law
- National and international accounting
- Employer Branding und Arbeitgeberattraktivität
- Personalentwicklung und Talentmanagement
- FDI Flows and Regional Development; technology spillovers
- Growth-instability frontier and industrial diversification
- Monetary unions
- Smart City Mobility
Current research project:
PendlerRatD -> https://www.hs-heilbronn.de/pendlerratd
01.10.2018 - 30.09.2021
Federal Ministry of Transport and Digital Infrastructure
- Sustainable regional tourism
Current research project:
NaTourHuKi -> http://www.natourhuki.de
Since 01-Feb-20
German Ministry for Education and Research
- Tourismus policy and destination management
- Current legal issues for the tourism and transport industry
- Tourism Policy, Planning and Development
- Familiarity and image in system and brand gastronomy
- Use of Schizosaccharomyces species (yeast) for acid degradation in wine production; taxonomy and ecology of wild yeast
Research project:
Wine production
11.08.2017 - 10.08.2020
German Federal Foundation for the environment
- International wine market
- Mushroom-resistant grape varieties
- Sustainability
