IBIS FactSheet

The Bachelor of Arts in International Business (IB-E) prepares students with not only the fundamental knowledge of the full range of business disciplines, but also the important language and cultural skills necessary for a career in Germany and abroad. With all courses taught in English, non-German speaking students focus on learning German and the German business environment, while German students wishing to study an English programme focus on a third language and cultural area (mirroring our IBIS program; for more details click here).

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Join us for an Online Info Session

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Would you like to learn more about the IB-E program and how it can prepare you for the challenges multinational organizations are facing both now and in the future? Then join one of our upcoming interactive, online information sessions!  We will also provide information about the city of Heilbronn, the university and faculty, our state-of-the-art campus, as well as everything you need to know about the admission requirements and application process.

Choose a session to find out more
Prof. Dr. Michael Ruf, Dean of the Faculty of International Business

German companies are desperately looking for academically well-qualified specialists who can and want to work in an international context. This programme is designed precisely to meet these requirements and offers non-German speaking students an attractive "study-to-stay" perspective.

Prof. Dr. Michael Ruf, Dean of the Faculty of International Business

Overview

Degree: Bachelor of Arts
7 Semester: 210 ECTS
Language: English
Location: Heilbronn Bildungscampus
Study form: Full-time
Start: Winter term
Deadline: July 15

Programme Overview

The expanding world of business is opening up excellent career prospects for managers who are interested in practice-oriented Business Administration with intercultural knowledge and communicative skills in English, German and other foreign languages. Many internationally orientated companies in Germany are looking for academically trained specialists. This degree programme qualifies you for these jobs and gives you the language and cultural skills you need for a successful career.

For our non-German speaking students, this means intensive study of the German language and business environment to prepare you to enter the German labor market. This "Study-to-Stay" programme ensures your success in Germany following graduation.

For our German speaking students, this means choosing a language and economic/cultural area from among French/Francophone World, Russian/Eastern Europe, or Arabic/Orient.

Alongside the language and economic/cultural area aspects of the IB-E programme, students complete a core programme of business courses that cover the full range of business disciplines, including finance, acccounting, economics, marketing, human resources, management, and business law. 

In addition to the core curriculum, students select both a major and minor as focuses of their degree.  Possible majors and minors include:

  • Finance
  • Human Resource Management
  • International Management
  • Marketing


As part of the programme, students complete an internship which provides the opportunity to apply what they have learned and gain valuable practical experience in their chosen field of study.

Through the programme's combination of practice-oriented business management, technical and methodological competences as well as intercultural, economic and entrepreneurial competences, you will be well-prepared to apply your new expertise and perspectives in your career with internationally focused businesses and organisations.

Programme Structure

Basics in Business Administration and Intercultural Studies

  • Business Administration
  • Intercultural Business & Human Resource Management
  • Methodological Foundations
  • Financial Accounting
  • Cost Accounting and Finance
  • Economics
  • Law I
  • Statistics and Data Skills
  • Management
  • Specific Language Studies
  • Area Language Studies

Specialised knowledge of study programme

  • Management Accounting & Taxation
  • Applied Data Science
  • Economics
  • Law II/International Law & Relations
  • Cultural and Economic Area Studies:
  • Specific Language Studies
  • Area Language Studies
  • Applied AI and Digital Business
  • Business Major
  • Business Minor

Practical Experience

  • Deepening of business, linguistic and intercultural knowledge
  • An internship abroad is recommended
  • Your internship search is supported by the HIGHERED Global Talent Network and our extensive database of reports from previous internships

Dispositional in-depth knowledge

  • Business Seminar
  • Corporate Social Responsibility
  • Cultural and Economic Area Studies
  • Specific Language Studies
  • Business Major
  • Business Minor
  • Business Simulation
  • Leadership & Communication
  • Bachelor Thesis

Career Perspectives

The expanding world of business is opening up excellent career prospects for managers who are interested in practice-oriented Business Administration with intercultural knowledge and communicative skills in English, German and other foreign languages. Many internationally orientated companies in Germany are looking for academically trained specialists. This degree programme qualifies you for these jobs and gives you the language and cultural skills you need for a successful career.

Germany has a long history as a major global player in a broad range of industries, including the automotive industry, healthcare and pharmaceuticals, consumer goods, technology, and industrial engineering/manufacturing. The country has also seen rapid growth in emerging industries, such as environmental/climate focused technologies, the digital economy, and creative industries. No matter the industry, companies need well-trained talent to drive their businesses forward in a complex and interconnected world.  Be prepared with a degree in IB-E!

Team meeting

Global Career Platform "Highered"

As a member of the EFMD global network, the Faculty International Business offers all its students and alumni the access to the international digital career platform Highered . Highered  is not only a global job pool with more than 10,000 job offers for internships, trainee programmes, apprenticeships and full-time positions, but also a service that helps to prepare for a career start and make application and interview processes easier with such useful tools as:

  • Highered Country Guides
  • Talent Assessments
  • Masterclass Webinar Series


Virtual Career Fairs Highered is for anyone who is either just entering the job or looking for new opportunities!

Find out exactly how you can use Highered for your career

 

Any questions?

We will be happy to help you! Please contact
B.A. Lilja von Mannstein.

Admission Requirements and Selection Criteria

Admission Requirements

To be considered for admission to IB-E, applicants must possess the following qualifications:

  • Higher education entrance qualification (i.e. Abitur, Fachhochschulreife, high school diploma, secondary education diploma, etc.)
  • Proficiency in English (at least B2) evidenced by one of the following:
    • TOEFL- minimum scores: 550 (paper-based version) / 213 (computer-based version) / 79 (internet version)
    • Cambridge Certificate of Advanced English (CAE)- minimum grade C
    • TOEIC- minimum score of 730
    • IELTS- minimum level 6.0
    • Oxford Test of English (OTE) minimum score of 120 and level B2 in all modules
    • An English-language school-leaving certificate or another English-language university entrance qualification equivalent or a professionally qualifying degree from a university course of at least three years' duration with English-language coursework and examinations amounting to at least 180 ECTS credits or equivalent. 
    • A continuous stay of at least one year in an English-speaking country proven by studies at an English-speaking university, employment references or similar certificates.
  • German language skills must be proven by non-German speakers by the end of the 5th semester at the CEFR B1.2/B2 level, in order to continue in the IB-E programme.
Selection Criteria

Admission decisions are based primarily on the overall grade of the applicant's higher education entrance qualification.

Additionally, the following is considered as part of the selection process and can elevate applicant's prospects of admission: 

  • Completed vocational training (apprenticeship)
  • Special educational background, practical activities or extracurricular achievements and qualifications relevant to the IB-E programme.  This includes intensive experience of at least six months' duration which demonstrates a particular affinity with one of the IB cultural areas (Germany, Eastern Europe, Francophone World, Orient including North Africa). You can fill out the following document and attach it to your application documents including proof (copy).

Additional information about the admission and selection process can be found the Admission Regulations (Zulassungssatzung - available only in German)

Application Procedure

Applicants applying with a foreign entrance qualification.

Applicants applying with educational qualifications from non-German educational institutions (i.e., high school diploma, secondary education certificates, etc.) follow a 2-Step application process:

  1. Apply for certificate recognition with Studienkolleg Konstanz
  2. Apply to Heilbronn University (hochschulstart.de and university application)


Click here for more information about the application process for international students.

Applicants applying with a German entrance qualification.

Applicants applying with German entrance qualification (i.e., Abitur, Fachhochschulreife) follow the normal application procedure for Hochschule Heilbronn, which includes:

  1. Registration at Hochschulstart.de
  2. Application to Heilbronn University
  3. If you have a cultural affinity to an IBIS cultural area: completed data sheet on previous education or experience in one of the IBIS cultural areas, including a copy of proof.


Further information, instructions and all relevant links can be found here.

Further Information and Downloads

Downloads
Applicable from Winter Semester 2024/2025
  • Additional documents will be posted soon!

Further Information

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Student Life and Funding

Learn more about student fees, funding, accommodations, and student services?

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Our campus and the Faculty of International Business

Find out more about the Faculty of International Business and about student life on the campus and in Heilbronn.

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