Studenten im Gespräch

The Bachelor of Arts in International Business (IB-E) is a fully English-taught programme that equips students with a solid foundation in all key business disciplines, alongside the language and cultural skills vital for a successful international career. 

While non-German-speaking students focus on mastering the German language and gaining insights into the country's business landscape, German-speaking students have the opportunity to learn a third language and explore related cultural areas, adding valuable versatility to their career profiles.

Apply now!

Overview

Degree: Bachelor of Arts
7 Semester: 210 ECTS
Language: English
Location: Heilbronn Bildungscampus
Study form: Full-time
Start: Winter term
Deadline: July 15
Fee: € 1,500

* Please note: Only newly enrolled international students from non-EU/EEA countries are required to pay a tuition fee of EUR 1,500 per semester.

Prof. Dr. Michael Ruf, Dean of the Faculty of International Business

German companies are desperately looking for academically well-qualified specialists who can and want to work in an international context. This programme is designed precisely to meet these requirements and offers non-German speaking students an attractive "study-to-stay" perspective.

Prof. Dr. Michael Ruf, Dean of the Faculty of International Business

Why Choose the IB-E Programme at Heilbronn University?

The IB-E programme at Heilbronn University offers a unique opportunity to develop both business acumen and intercultural competencies. By combining in-depth knowledge of global markets, language proficiency, cultural awareness and practical experience, students gain the skills needed to excel in international business environments. 

Nestled in the heart of the Bildungscampus Heilbronn, the IB-E programme thrives in a dynamic and collaborative setting. This state-of-the-art educational hub, powered by the Dieter Schwarz Stiftung, unites top universities, cutting-edge research institutions, and industry leaders in one vibrant location. Since its launch in 2010, the Bildungscampus has transformed Heilbronn into a bustling center for innovation and learning. With its striking modern architecture and diverse academic offerings, it’s more than just a place to study—it’s a place to grow. Here, students can connect with world-class experts, collaborate with forward-thinking peers, and build relationships that last a lifetime.

Programme Structure

Basics in Business Administration and Intercultural Studies

  • Business Administration
  • Intercultural Business & Human Resource Management
  • Methodological Foundations
  • Financial Accounting
  • Cost Accounting and Finance
  • Economics
  • Law I
  • Statistics and Data Skills
  • Management
  • Specific Language Studies
  • Area Language Studies

Specialised knowledge of study programme

  • Management Accounting & Taxation
  • Applied Data Science
  • Economics
  • Law II/International Law & Relations
  • Cultural and Economic Area Studies:
  • Specific Language Studies
  • Area Language Studies
  • Applied AI and Digital Business
  • Business Major
  • Business Minor

Practical Experience

  • Deepening of business, linguistic and intercultural knowledge
  • An internship abroad is recommended
  • Your internship search is supported by the HIGHERED Global Talent Network and our extensive database of reports from previous internships

Dispositional in-depth knowledge

  • Business Seminar
  • Corporate Social Responsibility
  • Cultural and Economic Area Studies
  • Specific Language Studies
  • Business Major
  • Business Minor
  • Business Simulation
  • Leadership & Communication
  • Bachelor Thesis

Application Procedure

Applicants with a foreign entrance qualification

Applicants with educational qualifications from non-German educational institutions (i.e., high school diploma, secondary education certificates, and so on) follow a 2-Step application process:

  1. Apply for certificate recognition with Studienkolleg Konstanz
  2. Apply to Heilbronn University (hochschulstart.de and university application)




Click here for more information about the application process for international students

Applicants with a German entrance qualification

Applicants with German entrance qualification (i.e., Abitur, Fachhochschulreife) follow the normal application procedure for Hochschule Heilbronn, which includes:

  1. Registration at Hochschulstart.de
  2. Application to Heilbronn University
  3. If you have a cultural affinity to an IBIS cultural area: completed data sheet on previous education or experience in one of the IBIS cultural areas, including a copy of proof.


Further information, instructions and all relevant links can be found here

Admission Requirements and Selection Criteria

Admission Requirements

To be considered for admission to IB-E, applicants must possess the following qualifications:

  • Higher education entrance qualification (i.e. Abitur, Fachhochschulreife, high school diploma, secondary education diploma)
  • Proficiency in English (at least B2) evidenced by one of the following:
    • TOEFL- minimum scores: 550 (paper-based version) / 213 (computer-based version) / 79 (internet version)
    • Cambridge Certificate of Advanced English (CAE)- minimum grade C
    • TOEIC- minimum score of 730
    • IELTS- minimum level 6.0
    • Oxford Test of English (OTE) minimum score of 120 and level B2 in all modules (Heilbronn University is an approved test center for the OTE)
    • An English-language school-leaving certificate or another English-language university entrance qualification equivalent or a professionally qualifying degree from a university course of at least three years' duration with English-language coursework and examinations amounting to at least 180 ECTS credits or equivalent. 
    • A continuous stay of at least one year in an English-speaking country proven by studies at an English-speaking university, employment references or similar certificates.
Selection Criteria

Admission decisions are based primarily on the overall grade of the applicant's higher education entrance qualification.

Additionally, the following is considered as part of the selection process and can elevate applicant's prospects of admission: 

  • Completed vocational training (apprenticeship)
  • Special educational background, practical activities or extracurricular achievements and qualifications relevant to the IB-E programme.  This includes intensive experience of at least six months' duration which demonstrates a particular affinity with one of the IB cultural areas (Germany, Eastern Europe, Francophone World, Orient including North Africa, Hispanic World). You can fill out the following document and attach it to your application documents including proof (copy).

Global Career Platform "Highered"

Your journey with IB-E will be a springboard for your career. As a member of the EFMD global network, the Faculty International Business offers all its students and alumni the access to the international digital career platform Highered . Highered  is not only a global job pool with more than 10,000 job offers for internships, trainee programmes, apprenticeships and full-time positions, but also a service that helps to prepare for a career start and make application and interview processes easier with such useful tools as:

  • Highered Country Guides
  • Talent Assessments
  • Masterclass Webinar Series


Virtual Career Fairs Highered is for anyone who is either just entering the job or looking for new opportunities!

Find out exactly how you can use Highered for your career

 

Further Information

Impressoin studentisches Leben. Studentin sitzt mit Getränk in der Sonne

Student Life and Funding

Learn more about student fees, funding, accommodations, and student services?

Ansicht N-Gebäude am Bildungscampus

Our campus and the Faculty of International Business

Find out more about the Faculty of International Business and about student life on the campus and in Heilbronn.

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