Become a Professional in E-Business with the Global Digital Marketing and Sales.
This program offers comprehensive training in digital commerce and business management, conducted entirely in English to foster a multicultural learning environment.
Companies that want to be successful in online business must adapt to an ever-changing digital landscape. Effective sales strategies play a central role in this process. Both the integration of digital marketing opportunities with traditional offline sales and purely e-business models are of particular importance. Our new English-taught degree program prepares students optimally for these challenges.
Prof. Dr. Christian Buske, Dean of Studies
Course profile
Degree: Bachelor of Arts
7 Semester: 210 ECTS
Language: English
Location: Schwäbisch Hall
Study form:Full-time
Start:Winter semester
enrol until:July 15
Please note! Only newly enrolled international students not from EU/EEA countries have to pay tuition fees of EUR 1,500 per semester.
Please be aware of differing application deadlines (Konstanz and Heilbronn)! International students not from EU/EEA countries have to apply first at Studienkolleg Konstanz. The closing dates for applications are: December 1st for summer semester and June 1st for winter semester.
ProfiPlus@HHN is a qualification programme that offers international academics a proven qualification for further study in a Master's programme at Heilbronn University (HHN) or for starting a career in Germany.
If you are looking to study Digital Commerce and Business Administration, the Bachelor's program in Global Digital Marketing and Sales at Heilbronn University is the ideal choice.
This program offers:
Focus on Digital Transformation and E-Business
In-depth insights into digital transformation, business models, digital marketing, and e-commerce.
Case studies and industry projects led by experienced academics and industry experts.
Practical Learning Experience
Guest lectures, workshops, and industry excursions provide valuable real-world insights.
An industry internship in the fourth semester allows students to apply their knowledge in a professional setting.
Linguistic and Cultural Integration
German language courses for international students, from A1 to C1, support cultural and linguistic adaptation.
Students with strong German skills can benefit from a Spanish language course included in the curriculum.
Specialisations
Career Opportunities and Professional Prospects
Proximity to the industrial sector in Schwäbisch Hall offers numerous employment opportunities.
Access to internships, part-time jobs, and career paths in various industries.
Graduates of the Global Digital Marketing and Sales program are well-equipped to thrive as leaders in the digital economy, whether in multinational corporations, start-ups, or entrepreneurial ventures.
Course of studies
Modular Structure of the Program
The program is organized into modules, each comprising one or more courses grouped by thematic relevance.
During the first two semesters, you will acquire solid foundational knowledge in business administration, divided into the following modules:
General Business Administration
Introduction to Business Administration and Digital Business Management.
Applied Mathematics
Mathematical methods for addressing economic issues.
Accounting Principles
Introduction to the fundamentals of accounting.
Economics
Microeconomic and macroeconomic concepts.
Internal Accounting
Basics of cost and performance accounting.
Statistics
Data analysis and interpretation for business decision-making.
Management Decisions in Operational Processes I and II
Topics include Marketing, Human Resource Management, Design Thinking, and Digital Product Management.
International Law
Introduction to fundamental international legal frameworks.
Scientific Work
Methods for academic writing and research.
Elective Modules
Language skills enhancement through German (A1/A2) or Spanish (A1/A2).
These modules provide a strong foundation for advanced studies and prepare you to tackle the challenges of modern management tasks effectively.
In the third and fourth semesters, you will deepen your knowledge in areas such as digital marketing, usability engineering, innovation management, and ethical aspects of management. The program emphasizes intercultural competence and hands-on projects. The modules include:
Digital Brand Management
Online Marketing
Usability Engineering
Intercultural Competence
Innovation Management
Business Ethics
Marketing and Sales Management
Focus in the 6th Semester
The sixth semester emphasizes strategic leadership skills and digital business processes. Key modules include:
Digital Leadership
Sales Controlling
Trends in E-Commerce
Introduction to Web Tracking and Website Coding
Business Simulation
Specialization in the 7th Semester
In the final semester, the focus shifts to the Bachelor Thesis and specialization in areas such as:
Digital Project Management
Content Management
Digital Transformation
In the fifth semester, you will complete a practical semester, giving you the opportunity to apply your knowledge directly in a real-world setting and gain valuable professional experience.
If you are interested in spending a semester abroad, you have the opportunity to study at one of our partner universities or complete an internship overseas. Our International Office is here to support you every step of the way.
Application Procedure
Applicants with a foreign entrance qualification
Applicants with educational qualifications from non-German educational institutions (i.e., high school diploma, secondary education certificates, and so on):
Applicants with German entrance qualification (i.e., Abitur, Fachhochschulreife) follow the normal application procedure for Hochschule Heilbronn, which includes:
Cambridge Certificate of Advanced English (CAE)- minimum grade C
TOEIC- minimum score of 730
IELTS- minimum level 6.0
Oxford Test of English (OTE) minimum score of 120 and level B2 in all modules (Heilbronn University is an approved test center for the OTE)
An English-language school-leaving certificate or another English-language university entrance qualification equivalent or a professionally qualifying degree from a university course of at least three years' duration with English-language coursework and examinations amounting to at least 180 ECTS credits or equivalent.
A continuous stay of at least one year in an English-speaking country proven by studies at an English-speaking university, employment references or similar certificates.
Selection Criteria
Admission decisions are based primarily on the overall grade of the applicant's higher education entrance qualification.
Additionally, the following is considered as part of the selection process and can elevate applicant's prospects of admission:
Completed vocational training (apprenticeship)
Special educational background, practical activities or extracurricular achievements and qualifications relevant to the Global Digital Marketing and Sales programme.
Information for international degree-seeking students
From your interest in studying at HHN, through the application process and preparation for your arrival, to support during your studies – Heilbronn University accompanies international students before and during their stay at HHN.
Am Campus Schwäbisch Hall studiert man praxisnah am Puls der Zeit, mit moderner Ausstattung. Eine ansprechende Arbeitsatmosphäre, effiziente und kleine Lerngruppen, moderne Seminar-, Vorlesungs- und Gruppenarbeitsräume schaffen ideale Voraussetzungen für den Studienerfolg. Verschaffen Sie sich selbst einen Eindruck über die Fakultät sowie das Studieren und Leben in Schwäbisch Hall.
Treffen Sie uns auf einer der nächsten Messen oder kommen Sie zu einer der Info-Veranstaltungen vor Ort und lassen Sie sich beraten. Wir freuen uns auf Sie.
Sie möchten gerne ein Semester im Ausland studieren? Oder Ihr Praktikum im Ausland absolvieren? Wir unterstützen Sie gerne bei der Suche nach der passenden Partnerhochschule oder der Suche nach einem Praktikumsplatz. Sprechen Sie uns einfach an. Alle Informationen finden Sie auch
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