Information for Incoming Exchange Students

Course unit contents:

• Elements of Financial Management and interdisciplinary links between Managerial Accounting and Management Control
• Performance Measurement and Financial Analysis
• Understanding financial statements, taxes and cash flows
• lnternational accounting systems
• Capital Budgeting
• Value-based Management / shareholder value (EVA and CVA systems)
• Reporting
• Fully integrated Financial Planning and Budgeting
• Scenario management, Sensitivity and Risk Assessment

Course unit contents:

• Definition of leadership
• Social and psychological foundation of leadership
• Leadership theories
• Assessment of various leadership approaches
• Personality development, self- guidance, time management
• Work-life balance
• Leadership during times of crisis
• Severance management

Course unit contents:

• The Nature of Strategy
• Strategic management in different contexts
• The levels of strategy
• Understanding strategy development
• The strategic management process
• Industry and Competitive Analysis
• Strategic Analysis of industry structure
• Porters competitive forces and Rivalry analysis
• SWOT analysis
• Capabilities and Core competencies
• Strategic choices on corporate and business level
• Strategic decision making and strategy implementation

Course unit contents:

• Course introduction
• Introduction of the Industry and Competitive Analysis
• Developing PIC: SWOT, Industry Analysis, Explain 5Forces Model, other analysis
• The Entrepreneurial Process
• Team Industry and Competitive Analysis
• Business Analysis
• Business model canvas
• Product Development Process
• Link Innovation/product development
• R&D Structures: types, Industry, organization structure,incentives, etc.
• Business Planning
• Financing Options, Stages of Entrepreneurial Capital
• Innovation Management Software

Course unit contents:

The Marktstrat simulation used is a renowned business game. Markstrat is designed for teaching strategic marketing concepts and decisions, such as:

• Market segmentation
• Product strategies
• Marketing mix
• R&D
• Finance
• HR
• Production
• Distribution
• Market research

Each team of three to six participants competes against each other to successfully pilot their industrial company over a multi- year period. The name of the game reflects the character of long-term strategy. Because decisions are made over a six-to -twelveyear period, teams are forced to not only plan for short-term profits, but long-term objectives.Since each teams actions directly influence the market, competitive analysis is a must. Competitor actions and reactions, new product launches, sales and distribution strategies all define how teams manage their own product portfolio, R&D projects, positioning, pricing and distribution channels.

Course unit contents:

• the latest trends in IT Service Managementand their relevance for different industries
• the elements of IT Service Managementand Service Level Management
• Financial Management for IT Services
• Availability Management
• Incident and problem management
• Configuration Management
• Integrated Process Management / Quantified Process Management
• Requirements Management
• Project Planning, Monitoring and Control
• Supplier Agreement Management
• Quality Assurance and management processes