Digital Business Psychology (diBsy) -
Innovative mindset for leadership & market development
diBsy is a unique master’s degree programme which rides on the digitalisation trend and translates into the specialisations of Human Resources and Sales management.
This distance learning degree programme is designed for all future leaders who want to actively shape digital transformation in a modern and intelligent manner.
More flexible, quicker and more tightly-integrated! Digitalisation has already brought changes to our daily lives and work. How do people experience and act during this transformation? What futuristic solutions are needed in HR and Sales to avoid being pushed out of the market by digital competitors? The master's degree programme in Digital Business Psychology cracks this code, putting successful quality of interaction with employees and customers at the fore of psychological and economic matters.
Unlike other master's programmes in the field of business psychology, the digitalisation megatrend is at the heart of this degree programme. The degree programme is intentionally open to students from all industries and company sizes and provides them with comprehensive qualifications. The attractiveness of this study programme to students and companies stems from the combination of a demanding curriculum and organisational conditions and the demands of working at the same time. The master’s programme is based on compact blocks of lessons, coupled with guided self-study for preparatory and follow-up work in assignments.
Their comprehensive competence profile means there is a high demand for business psychologists in the workplace.
The diBsy degree programme is oriented towards both current and future challenges and guarantees you an invaluable competitive edge for your professional ambitions.
Graduates can expect attractive career prospects in companies of all sectors and sizes. diBsy qualifies students in particular for attractive management positions in HR and Sales. These include activity profiles that focus on employees, markets and customers, for example, in human resources and organisation, sales & e-commerce, customer experience management, etc. Other applications open up, for example, in coaching & consulting, transformation and change management as well as in strategic management or market research.
The third semester is geared towards the student’s chosen focus of studies. The university, with its individual areas of specialisation in "Human Resource Management & Digitalisation” and “Sales management & digitalisation” is offering a completely new learning format which brings together the interface between business administration and psychology like no other degree programme.
Modules “HR transformation”, “People Analytics” and “Digital HR project” belong to the specialisation Human Resource Management und Digitalisation.
“Market transformation", “Customer analytics” and “Digital marketing project” modules belong to the specialisation of Sales management & Digitalisation.
The distance learning master's programme combines in-person classes in the form of block courses and live streams thus offering working students high flexibility and the optimal compatibility between work and study. On-the-job projects and the practical portfolio for current topics from day-to-day work, allow students to apply the knowledge they have learned directly.
And how does this work in times of Corona? Our lecturers have extensive experience and the technical prerequisites to carry out all courses online. We can respond flexibly to the latest situation through the use of hybrid events (traditional in-person courses with virtual components).
We will be happy to answer your questions and look forward to getting to know you!
Make an appointment for a face-to-face consultation and get to know your student advisor.
Contact: diBsy@hs-heilbronn.de
Note
that due to current emergency operations, we currently offer a restricted
telephone service!
This friendly campus offers ideal conditions for studying in an attractive location. Why not get your own impressions of the faculty and living and studying in Schwäbisch Hall.