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The focus of the master’s degree in International Marketing & Communication is on deepening knowledge of media and marketing in an international environment. These are combined with the key skills of modern management and corporate governance.

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Steckbrief

Degree: Master of Arts
3 Semester: 90 ECTS
Language: German / English
Location: Künzelsau
Study form: Full-time
Start: Winter term
Deadline: July 15

Course content

In the basic modules, students will familiarise themselves with the economic, organisational, legal and cultural specifics of global business. Building on these, in-depth modules will illuminate the particular challenges in international sales and marketing in application-oriented practical projects, with a special emphasis on communication and media competence.

Career prospects

In the globalised economy, companies are increasingly focusing on university graduates who are already equipped with the skills for international management. More is expected of those students wishing to become future global players than just language skills. They should also understand the interrelationships of international business and be able to move confidently on the international stage. Armed with their degree, graduates will be qualified for a wide range of job opportunities in international marketing and media.

Main focus of studies

The main focus of the course is on a deepening knowledge of media and marketing in an international environment. These are combined with the key skills of modern management and corporate governance. These include:


  • The internationalisation of content in marketing, sales and communication
  • Promoting entrepreneurial thinking
  • Strengthening of leadership skills
  • Systematic further training in social skills
  • The application of course content in real practical projects in close cooperation with industry

Course of studies

  • Consumer Behavior
  • International Sales Strategy
  • Media and Communication Strategy
  • Digital Marketing
  • The Global Marketplace
  • International Leadership

  • International Marketing Strategy
  • International Marketing Research
  • Intercultural Communication
  • Media Marketing
  • Advanced Studies in Communication
  • International Law in Marketing
  • Internationalization Simulation


  • Current Issues in Marketing
  • Current Issues in Communication
  • Research Methods
  • Masterthesis


Applicants with degrees with 180 ECTS credits must achieve a further 30 ECTS credits within a fourth semester. The combination of subjects is put together on an individual basis according to the student’s previous knowledge.

Entry requirements and application

Contact persons

Further information

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