Industrial goods marketing deals with the purchase and sale of goods or services to companies. In contrast to consumer goods marketing, the challenges here lie in the smaller number of customers, the size of the deals, the higher technical level and the frequency of customised products. The products are generally complex and require explanation and the motivation to buy is always benefit-orientated based on commercial and engineering considerations.

Purchasing is of strategic importance today. It is globally oriented and organised in buying centres. In addition to technical expertise and negotiation techniques, this also requires a great deal of social and intercultural competence on the sales side.

In addition to their purchasing and sales tasks, technical buyers and sales engineers are important contacts for the development department, product management and company management.

Corporate management is a central management task in order to plan and ensure the success of a company. To achieve this, specific and measurable goals must be defined and regularly reviewed. This is where controlling comes into play as an important part of corporate management. Its task is to provide business information that makes it possible to plan and control the company's goals.

The UC specialisation teaches the procedures for planning and controlling company units (operational controlling) and the company as a whole (strategic controlling).

Graduates are thus qualified to take on demanding tasks in corporate planning, market-orientated corporate management, corporate controlling and finance and accounting.

Today, production processes are being increasingly automated and networked with logistical processes from purchasing to production and distribution (Smart Factory) under the name Industry 4.0.

In the Information and Communication Technology in Production specialisation, important communication technologies such as wireless communication (WLAN) and field buses are studied in depth in lectures and laboratory exercises. On the other hand, important components for the automation of material flow systems are presented in courses on sensor technology as well as drive and robot technology.

In this way, future industrial engineers are prepared for the planning and realisation of projects in the context of Industry 4.0.