The basis of the course content is a comprehensive education in business administration. Building on this, there follows a detailed and wide-ranging focus on the tools of marketing and media management. We attach great importance to practical orientation, topicality and the international dimension. Graduates master the traditional tools of marketing as well as newer forms such as viral marketing, cross-media marketing, social media marketing, influencer marketing, content marketing and digital marketing.

The demand for well-trained business graduates remains high. In today’s saturated markets, innovative marketing is essential for survival. Armed with their degree, graduates are qualified for jobs in the very interesting, varied, forward-looking and often international fields of modern marketing. Many other opportunities are open to graduates as marketing, product, customer or media managers.

In addition to the foundation in business administration, students receive a targeted specialisation within the broad and diverse spectrum of marketing. An emphasis on practical applications prepares them for the future professional challenges they will face. The degree programme is completed by a wide range of options for individual profiling from the fields of marketing, media and management.