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Global Digital Marketing and Sales

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Become a Professional in E-Business with the Global Digital Marketing and Sales. 

This program offers comprehensive training in digital commerce and business management, conducted entirely in English to foster a multicultural learning environment.

Apply now!
Prof. Dr. Christian Buske, Dean of Studies

Companies that want to be successful in online business must adapt to an ever-changing digital landscape. Effective sales strategies play a central role in this process. Both the integration of digital marketing opportunities with traditional offline sales and purely e-business models are of particular importance. Our new English-taught degree program prepares students optimally for these challenges.

Prof. Dr. Christian Buske, Dean of Studies

Course profile

Degree: Bachelor of Arts
7 Semester: 210 ECTS
Language: English
Location: Schwäbisch Hall
Study form: Full-time
Start: Winter semester
enrol until: July 15
Fee: € 1,500

*Students from outside the EU must submit their applications by June 1, 2025.

**The tuition fees of 1500 Euro are only applicable to students from outside the EU.

Course content

If you are looking to study Digital Commerce and Business Administration, the Bachelor's program in Global Digital Marketing and Sales at Heilbronn University is the ideal choice. This program offers:

Focus on Digital Transformation and E-Business

  • In-depth insights into digital transformation, business models, digital marketing, and e-commerce.
  • Case studies and industry projects led by experienced academics and industry experts.


Practical Learning Experience

  • Guest lectures, workshops, and industry excursions provide valuable real-world insights.
  • An industry internship in the fourth semester allows students to apply their knowledge in a professional setting.


Linguistic and Cultural Integration

  • German language courses for international students, from A1 to C1, support cultural and linguistic adaptation.
  • Students with strong German skills can benefit from a Spanish language course included in the curriculum.

Specialisations

Career Opportunities and Professional Prospects

  • Proximity to the industrial sector in Schwäbisch Hall offers numerous employment opportunities.
  • Access to internships, part-time jobs, and career paths in various industries.


Graduates of the Global Digital Marketing and Sales program are well-equipped to thrive as leaders in the digital economy, whether in multinational corporations, start-ups, or entrepreneurial ventures.

Course of studies

Modular Structure of the Program

The program is organized into modules, each comprising one or more courses grouped by thematic relevance.

During the first two semesters, you will acquire solid foundational knowledge in business administration, divided into the following modules:

General Business Administration

  • Introduction to Business Administration and Digital Business Management.


Applied Mathematics

  • Mathematical methods for addressing economic issues.


Accounting Principles

  • Introduction to the fundamentals of accounting.


Economics

  • Microeconomic and macroeconomic concepts.


Internal Accounting

  • Basics of cost and performance accounting.


Statistics

  • Data analysis and interpretation for business decision-making.


Management Decisions in Operational Processes I and II

  • Topics include Marketing, Human Resource Management, Design Thinking, and Digital Product Management.


International Law

  • Introduction to fundamental international legal frameworks.


Scientific Work

  • Methods for academic writing and research.


Elective Modules

  • Language skills enhancement through German (A1/A2) or Spanish (A1/A2).


These modules provide a strong foundation for advanced studies and prepare you to tackle the challenges of modern management tasks effectively.

In the third and fourth semesters, you will deepen your knowledge in areas such as digital marketing, usability engineering, innovation management, and ethical aspects of management. The program emphasizes intercultural competence and hands-on projects. The modules include:

  •     Digital Brand Management
  •     Online Marketing
  •     Usability Engineering
  •     Intercultural Competence
  •     Innovation Management
  •     Business Ethics
  •     Marketing and Sales Management


Focus in the 6th Semester

The sixth semester emphasizes strategic leadership skills and digital business processes. Key modules include:

  •     Digital Leadership
  •     Sales Controlling
  •     Trends in E-Commerce
  •     Introduction to Web Tracking and Website Coding
  •     Business Simulation


Specialization in the 7th Semester

In the final semester, the focus shifts to the Bachelor Thesis and specialization in areas such as:

  •     Digital Project Management
  •     Content Management
  •     Digital Transformation

In the fifth semester, you will complete a practical semester, giving you the opportunity to apply your knowledge directly in a real-world setting and gain valuable professional experience.

If you are interested in spending a semester abroad, you have the opportunity to study at one of our partner universities or complete an internship overseas. Our International Office is here to support you every step of the way. 

Application Procedure

Applicants with a foreign entrance qualification

Applicants with educational qualifications from non-German educational institutions (i.e., high school diploma, secondary education certificates, and so on):

  1. Apply for certificate recognition with Studienkolleg Konstanz
  2. Register at Hochschulstart.de 
  3. Apply to Heilbronn University 


Click here for more information about the application process for international students

Applicants with a German entrance qualification

Applicants with German entrance qualification (i.e., Abitur, Fachhochschulreife) follow the normal application procedure for Hochschule Heilbronn, which includes:

  1. Register at Hochschulstart.de
  2. Apply to Heilbronn University


Further information, instructions and all relevant links can be found here

Admission Requirements and Selection Criteria

Admission Requirements

To be considered for admission to IB-E, applicants must possess the following qualifications:

  • Higher education entrance qualification (i.e. Abitur, Fachhochschulreife, high school diploma, secondary education diploma)
  • Proficiency in English (at least B2) evidenced by one of the following:
    • TOEFL- minimum scores: 550 (paper-based version) / 213 (computer-based version) / 79 (internet version)
    • Cambridge Certificate of Advanced English (CAE)- minimum grade C
    • TOEIC- minimum score of 730
    • IELTS- minimum level 6.0
    • Oxford Test of English (OTE) minimum score of 120 and level B2 in all modules (Heilbronn University is an approved test center for the OTE)
    • An English-language school-leaving certificate or another English-language university entrance qualification equivalent or a professionally qualifying degree from a university course of at least three years' duration with English-language coursework and examinations amounting to at least 180 ECTS credits or equivalent. 
    • A continuous stay of at least one year in an English-speaking country proven by studies at an English-speaking university, employment references or similar certificates.
Selection Criteria

Admission decisions are based primarily on the overall grade of the applicant's higher education entrance qualification.

Additionally, the following is considered as part of the selection process and can elevate applicant's prospects of admission: 

  • Completed vocational training (apprenticeship)
  • Special educational background, practical activities or extracurricular achievements and qualifications relevant to the Global Digital Marketing and Sales programme. 

Contact persons

Information for international degree-seeking students

From your interest in studying at HHN, through the application process and preparation for your arrival, to support during your studies – Heilbronn University accompanies international students before and during their stay at HHN.

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View into the study

Außenansicht des Campusgebäude in Schwäbisch Hall

Campus Schwäbisch Hall

Am Campus Schwäbisch Hall studiert man praxisnah am Puls der Zeit, mit moderner Ausstattung. Eine ansprechende Arbeitsatmosphäre, effiziente und kleine Lerngruppen, moderne Seminar-, Vorlesungs- und Gruppenarbeitsräume schaffen ideale Voraussetzungen für den Studienerfolg. Verschaffen Sie sich selbst einen Eindruck über die Fakultät sowie das Studieren und Leben in Schwäbisch Hall.
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Events und Messen

Treffen Sie uns auf einer der nächsten Messen oder kommen Sie zu einer der Info-Veranstaltungen vor Ort und lassen Sie sich beraten. Wir freuen uns auf Sie.

Lust auf Ausland?

Sie möchten gerne ein Semester im Ausland studieren? Oder Ihr Praktikum im Ausland absolvieren? Wir unterstützen Sie gerne bei der Suche nach der passenden Partnerhochschule oder der Suche nach einem Praktikumsplatz. Sprechen Sie uns einfach an. Alle Informationen finden Sie auch
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